Market Research

We go to great lengths to provide our clients with industry and market analysis that helps them understand customers, spot trends and make decisions for their brands. We have a strong grasp of the complex chains of knowledge and skills required for collecting evidence-based data for decision-making and crafting pragmatic strategies for action. Leveraging big data, automation, transparency and partnerships, we bring our clients the most effective and actionable solutions using best industry practices. Our market research services include but are not limited to

Market Segmentation Studies
Market Opportunity Studies
Customer Satisfaction Studies
Advertising research
Brand Loyalty Studies
Brand/Image Tracking
Corporate Image Studies
Business to Business Research
Competitor Analysis Evaluation
Concept Research
Product Development Research
Product Testing Research
Packaging Testing
Data collection services
Data analysis services

Since our inception, we have helped businesses and institutions navigate the choppy waters of commerce in Ghana by providing them with cutting-edge market research solutions. We have worked on hundreds of projects for startups, large multinational corporations and development partners across many sectors.